Cleanse like a Derm
We built a campaign around dermatologist-recommended moisturising cleansers that needed to feel clinical, clear and visually sharp at the same time. The hook was a little-big-world VFX treatment: A miniature benchtop dermatologist guiding the viewer through the range, paired with tight skin close-ups, product moments and modular cutdowns.
Credits
Client: CeraVe
Director/DoP: Jono Cowan
Producer/1st AD: Jake Weatherson
Production Coordinator: Bella Svojtka
1st AC: Miles Bence
Stills: Darcy Conlan
Digi Assist: Tom Tramonte
Gaffer: Corey Clement
LX Assists: Riley Lewis, Louis Beacham, Sophy Jin
Sound Recordist: Brendan Muller
HMU: Izzy Boekeman
Production Designer/Runner: Will Crooke
Talent: Dr Eshini Perera, Onella Muralidharan, Thomas Dickinson
