A cinematic brand film celebrating the will, ambition and individuality of four iconic Australian men: AFL footballer Isaac Quaynor, Olympic runner and Australian record holder Peter Bol, artist and AFL footballer Cody Weightman, and actor Brodie Townsend. Created for Armani’s I WILL fragrance, the film explores the drive that shapes their lives and careers. The hero film headlined an exclusive Armani event, supported by social edits for the brand and talent channels.