Tougher, Bigger, Better; The new DAF XG+ launched in Australia and it is exactly that! The toughest and biggest European truck to hit the Aussie market, and it needed an ad that told us just how much better it is. We ideated a concept that needed road closures, night shoots, city and regional locations, because we needed to tick every box, just like the DAF XG+ does. The highlight of the shoot? Chatting on the UHF with the cops and hearing the words "the tunnel is all yours".