LE DÉFILÉ X MARY FOWLER

In the lead up to L’Oréal Paris’ Le Défilé, we produced a fast-paced and fashion forward teaser celebrating Mary Fowler’s runway debut. Shot with a focus on movement, texture and attitude, the piece was designed to build excitement around a milestone moment: introducing Mary as L’Oréal Paris’ first Australian ambassador and first female athlete ambassador globally. Through dynamic pacing and elevated visuals, we captured her strength, elegance and individuality.