MOO produced a purpose-led campaign for La Roche-Posay, supporting its partnership with Melanoma Institute Australia. Taking a grounded, intimate and cinematic approach, we set out to create a film that feels real, resonates with audiences and encourages action. The full campaign brought together motion, stills and out-of-home assets released across Australia and New Zealand. Storytelling with a bigger purpose, and the potential to make a real difference.